About Ripples

Welcome to How to Be the Ripple: showing the world how to become a force for positive change using Newton’s Third Law of Motion. How come? It’s a great way to build shareholder value and better your brand.

We watch how businesses make ripples and the Catch 22’s they get stuck in due to how they do things. Every Catch 22 is a business opportunity if you change your thinking on how to deal with it. Every Catch 22 is an opportunity to assert your unique brand. When a business flips a Catch 22 into an opportunity, it exerts a ripple, a force on the market and it brings back a great return.

This blog is all about noting those Catch 22’s and offering ideas to turn them into great ripples. Of course the leaders at these companies have to become aware of how their own ripple is affecting others in order to do this well. Be the ripple offers tools for that too.

Want to help your company grow? Need to become better at marketing to achieve that growth? Learn how to be the ripple across your organization at www.spiritwest.com